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How byrd Built a Resilient Delivery Experience with Parcel Perform

  • Improved Customer Service: A measurable reduction in "Where Is My Order?" (WISMO) inquiries due to more accurate and timely tracking data.

  • Greater Operational Efficiency: The ability to proactively monitor and enforce Service Level Agreements (SLAs) for both outbound and inbound shipments, which reduced manual work and streamlined warehouse processes.

  • Accelerated Growth: The faster and simpler integration of new carriers and expansion into new markets, which removed a major bottleneck for business growth.


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About the Customer

byrd, a leading European fulfillment provider, partnered with Parcel Perform to solve critical challenges with data visibility and scalability. Before the partnership, byrd struggled with missing data points, delayed tracking updates, and a lack of visibility into returns, which directly affected their ability to serve their e-commerce clients. By using Parcel Perform's comprehensive data platform, byrd was able to build a more robust and scalable solution, leading to significant improvements in their business.

Products Used

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Post-Purchase Connect

The Challenge of Data Fragmentation: 

For a fulfillment provider like byrd, providing transparent data and efficient operations is essential to support their merchant clients. However, byrd faced a significant challenge: their previous solution left gaps in data, creating a ripple effect of delays and inefficiencies. Their team was constantly reacting to problems rather than proactively managing them, which hindered their ability to scale and deliver a consistent, high-quality service.

Limited Data Visibility
Key tracking updates were often delayed, making it difficult for byrd and their customers to know the real-time status of shipments. This was especially challenging for returns, where a lack of data on incoming inventory created bottlenecks in their warehouses.
Operational Inefficiencies
Fragmented data made it difficult to effectively measure and enforce performance SLAs with their warehouse and shipping partners. This led to an increase in manual investigations and a reactive approach for their customer support teams.
Scaling Challenges
As byrd expanded across Europe and added new carriers, their existing solution was a bottleneck. Without a unified, standardized data foundation, it was slow and complex to integrate new partners, limiting their ability to grow.
"We knew that to truly succeed in this market, we needed a reliable partner who was capable of handling the highest degree of data complexity and delivering insights that help our customers make informed decisions and improve operational efficiency."
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Petra Dobrocka 
Co-Founder & CCO, byrd

 

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The Partnership & Solution: Building a Reliable Data Platform

byrd recognized that a successful partnership required more than just a simple tracking tool; they needed a robust data platform. They chose Parcel Perform because of our reliable data foundation. The core of the solution was the implementation of Parcel Perform’s Carrier Data Foundation & Real-Time Data Feed, which was key to solving byrd's challenges. The platform provided a single, centralized source of truth by standardizing tracking data from over 1,100 carriers. This eliminated data silos and provided a complete, end-to-end view of every parcel journey.

 

Standardized Data Harmonization

The solution provided a single, unified data feed that transformed messy, carrier-specific data into standardized, actionable insights for byrd’s internal software. This was crucial for byrd to accurately track shipments and gain visibility into incoming returns.

Proactive Performance Monitoring

With real-time data, byrd's team could actively monitor and enforce SLAs for both outbound and inbound flows. This proactive approach allowed them to better prepare warehouse capacity for incoming returns and measure partner performance more effectively, shifting from a reactive to a strategic operational model.

Simplified Global Expansion

Our platform's vast network of carriers and standardized system for tracking codes drastically simplified adding new carriers and expanding into new countries. This streamlined a previously difficult process, allowing byrd to scale confidently without increasing operational complexity.

“We chose Parcel Perform not just for their technology, but for their data-first approach. It's about leveraging data to make smarter, faster decisions across the entire delivery lifecycle." 
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Petra Debrocka 
Co-Founder & CCO, byrd

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A Modernized, Resilient Delivery Ecosystem:

The implementation of Parcel Perform’s data platform delivered a profound and measurable impact on byrd's business. By unifying their data, byrd was able to offer a truly competitive and reliable service to their e-commerce clients. The enhanced traceability and accurate updates led to a significant reduction in customer inquiries (WISMO), freeing up their support teams to focus on higher-value tasks. The standardized tracking data provided a consistent experience for merchants and shoppers across Europe, building trust and strengthening their brand reputation.

"As a European fulfillment platform that works with multiple carriers across the region, it's crucial that we have a reliable partner who is capable of handling the highest degree of data complexity and delivering insights that help our customers make informed decisions and improve operational efficiency."
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Petra Dobrocka 
Co-Founder & CCO, byrd

  • Improved Customer Service

    Providing better data quality and more detailed tracking updates led to a measurable drop in WISMO inquiries. This enhanced transparency and proactive issue resolution increased customer satisfaction and loyalty.

  • Enhanced Operational Efficiency 

    The platform eliminated manual, time-consuming tasks by providing a single source of truth for all delivery and returns data. This allowed byrd to efficiently monitor partner performance and better prepare for incoming returns, saving both time and resources.

  • Competitive Advantage 

    The ability to seamlessly onboard new carriers and offer a consistent, high-quality delivery experience across multiple European countries became a key differentiator. This allowed byrd to scale their business confidently and remain a trusted partner for fast-growing brands.

Future-Proof Your Delivery Experience

The future belongs to those who can master their data. Discover how Parcel Perform's data-driven platform can transform your delivery experience from a cost center into a powerful engine for customer loyalty and business growth. Book a demo today and start building your own resilient, data-powered delivery ecosystem.

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