In AI Commerce, hyper-rational shoppers choose the brand that speaks their language. Localisation now wins the cart.
In this talk, Garth Stapleton from Parcel Perform shared how to turn local-language delivery notifications, culturally relevant campaigns, and localised EDDs into higher conversion, retention, and LTV.
Watch the video to see practical plays you can ship this quarter.
In this session, Garth Stapleton will reveal:
Why localisation is a trust and conversion system and how cultural comfort and clarity lift add-to-cart and repeat purchase.
Promises that sound local and prove true. Learn the tiny wording and placement tweaks that move conversion.
Garth Stapleton is Head of Sales, Northern Europe at Parcel Perform. With 19+ years across logistics, SaaS and payments, he helps retailers localise the post-purchase journey - notifications, tracking, returns and EDDs - to lift trust and conversion.
IMRG (Interactive Media in Retail Group), founded in 1990, is the UK’s e-commerce association and a leading source of market performance data and insight. Through its Online Retail Index, research, and events, IMRG provides independent benchmarks and best-practice guidance to help retailers and brands improve online performance.
